VEGAN The purpose of this powder is to clean the teeth really well and add minerals back into the teeth, and it has the added bonus of whitening the teeth too. Tooth Powder comes in a glass jar, you can either dampen toothbrush and dip in or shake a little onto the lid or onto your toothbrush. Re-fills and samples come in paper. You can also mix this powder up with coconut oil if you prefer a paste. Mint: Bentonite Clay, Baking Soda, Himalayan Sea Salt, Activated Charcoal, Ground Peppermint. Cinnamon: Bentonite Clay, Baking Soda, Himalayan Sea Salt, Activated Charcoal, Cinnamon.